ANDREW PADILLA

designer | wordsmith | creative problem solver

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Crane Beach branding + site signage

experiential, graphic design, retail, signage

With a newly rebuilt bath house, a larger store, and reconfigured entrance, Crane Beach was poised to offer a dramatically better visitor experience. I designed signage for the buildings and entrance kiosks, furniture and a wall merchandising system for the store, curtains for the changing rooms, and more. The store furniture was created with red pine tops, harvested from Trustees properties, and built with flexibility in mind (casters, modular storage bins, etc.).

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    • copywriting
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    • retail
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