I developed a visual identity for The Trustees’ five-year Momentum capital campaign. The type treatment and imagery evoke the “momentum” theme and connect with the Trustees brand. Initially, I designed a booklet and complementary folder and stationery, and the identity was then used across various other channels. In addition to the design, I did a significant amount of writing and editing of the 20-page booklet. Ultimately, the campaign raised more than $200 million.