The Trustees received a grant for an initiative that would take outdoor programming to lower income urban areas, where outdoor adventures aren’t the norm for most kids. I designed a vibrant vehicle wrap for a Ford Transit EV, with signs of nature (animal tracks), topographical map features, and also skylines of some of these kids’ cities (Fall River and New Bedford, MA). I took the opportunity to also add some playful language on the side, too—clever copy in subtle/unexpected places can have a big impact!